Monday, January 12, 2009

Hecho En Mexico

Mexico is madly in love with the Volkswagen Beetle. They seem to be on every street in any city.

Here's some interesting information about the last Beetle made in Mexico via Wikipedia:

By 2003 Beetle annual production had fallen to 30,000 from a peak of 1.3 million in 1971. On 30 July 2003, the final original VW Beetle (No. 21,529,464) was produced at Puebla, Mexico, some 65 years after its original launch, and an unprecedented 58-year production run since 1945, the year VW recognizes as the first year of non-Nazi funded production. VW announced this step in June, citing decreasing demand. The last car was immediately shipped off to the company's museum in Wolfsburg, Germany. In true Mexican fashion, a mariachi band serenaded the last car. There was also in Mexico an advertising campaign as a goodbye for the Beetle. For example, in one of the ads was a very small parking space on the street, and many big cars tried to park in it, but could not. After a while, a sign appears in that parking space saying: "Es increíble que un auto tan pequeño deje un vacío tan grande" (It is incredible that a car so small can leave such a large void). Another depicted the rear end of a 1954 Beetle (year in which Volkswagen first established in Mexico) in the left side of the ad, reading "Había una vez..." (Once upon a time...) and the last 2003 Beetle in the right side, reading "Fin" (The end).

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